This project is different from the previous doctors and clinics. Here, neither Dr. Soroush’s personal brand nor Noor Al Salam’s clinic presence is yet digitally competitive. But that can also become an advantage, because with the right plan, the improvement can be visible quickly.

• Dr. Soroush: He has a few Google results, but no cohesive personal brand. Instagram is new and light on content. His specialist identity is not yet clear in the patient’s mind.
• Noor Al Salam Polyclinic: The clinic has a website that looks visually clean, but Google and social media presence are weak. The clinic Instagram is new, low-volume, and mostly promotional.
• Shared opportunity: Dr. Soroush can become the human, expert face of patient acquisition, while the clinic can become the trust, booking and treatment environment.

The main issue is not the lack of tools; it is the lack of identity, direction and system. The doctor must become a trustworthy specialist face, and the clinic must support trust and booking.

Dr. Soroush currently has a potential personal brand, not yet a fully active one. A few posts and a few Google results exist, but the story, specialty, advantage, voice and conversion path are not yet clear. For a doctor working in aesthetics, simply having a page is not enough. The patient must quickly understand what he does best, who he is right for, and why they should book a consultation.

Noor Al Salam Polyclinic has made an effort to present itself as a dental and aesthetics center with a luxury feel. The website is clean and modern, the green and gold palette gives a premium impression, and messages such as “luxury dental care” and “signature treatments” are being used. But this visual presence is not yet matched by digital performance.

Our recommendation is to position Dr. Soroush as an Aesthetic GP focused on natural, honest and personalised treatments; a doctor who does not simply sell services, but first explains, assesses and recommends the right treatment.

Noor Al Salam’s website has a good visual start, but it is not enough for real growth. Dr. Soroush also needs a dedicated page or professional micro-landing page so that users coming from Instagram or Google search enter a clear conversion path.

Recommended Website Actions

• Create a dedicated Dr. Soroush page inside the clinic website.
• Present his specialty, services, treatment philosophy, FAQ and direct CTAs.
• Create treatment pages related to the doctor: Botox, Fillers, Skin Boosters, PRP, Mesotherapy, Fat Burning Injections and similar services.
• Add a proof layer including results, reviews and answers to common questions.
• Connect clearly to WhatsApp, Book Appointment and tracking.

Search results for Dr. Soroush are scattered. This means Google does not yet have one strong official source for his personal brand. Searches for Noor Al Salam show a website and local panel, but review volume is low and results are not yet competitively deep.

Both the doctor and clinic Instagram accounts need strategic rebuilding. Dr. Soroush’s page should be doctor-led and trust-led; the clinic page should be proof-led and service-led. If both accounts do the same job, energy will be wasted. Their roles should be separate but connected.

Content Pillars for Dr. Soroush

• Doctor-led education: Simple explanations about Botox, fillers, skin boosters, PRP and aftercare.
• Trust content: Why treatment is not for everyone, who is a good candidate, and what realistic results look like.
• Proof content: Results, cases and patient experience while maintaining professional standards.
• Conversion content: Invitation to consult at Noor Al Salam, doctor availability, and booking path.

Given the current weakness across the channels, even if content and advertising begin, results will remain limited without a response and follow-up system. A dedicated lead path for Dr. Soroush should be defined from day one.

• Clear booking link or WhatsApp route for Dr. Soroush.
• Response templates for common aesthetic treatment questions.
• Lead source tagging: doctor Instagram, clinic Instagram, Google, website, referral.
• Follow-up for warm leads who do not book immediately.
• Review request after positive patient experience.

The recommended funnel should place Dr. Soroush at the center of trust and Noor Al Salam as the treatment delivery environment.

To keep the project manageable, separate KPIs should be defined for the doctor and the clinic from day one.

The growth scenario should be phased. Since both the doctor and clinic are currently weak digitally, heavy advertising should not be the first move. First, the foundation should be built, then content and SEO should grow, and only then should advertising and retargeting be scaled.

Both Dr. Soroush and Noor Al Salam are still at an early digital stage. This is not necessarily a weakness. Used properly, it is an opportunity, because the brand is not yet fixed and can still be built in a clear, trustworthy and scalable way.

We recommend starting with a 90-day phase focused on building the foundation: first content, a formal doctor page, clinic website strengthening, Google improvement and a booking system. After that, paid media and scaling can begin with lower risk.

Recommended Starting Structure

Recommended Next Steps